PinnedLora StarlingThe Rolling Stones were wrong …… We can always get what we want.2 min read·Apr 19, 2021----
Lora StarlingMaking friends with Brand ArchetypesWho would not yearn for the loving mother in the breakfast cereal or pasta sauce advertisements?3 min read·Dec 4, 2021----
Lora StarlingThe quantum world and the business worldThe quantum world is the business world, it is us, everything around us and inside us; it is where everything is born from and fades back…3 min read·Nov 5, 2021----
Lora StarlingEmotionally Driven BuyingI bought a prestigious-branded jumper a few years ago. It was in a sale; I saved myself a few hundred pounds. In retrospect, the reduced…3 min read·Sep 25, 2021----
Lora StarlingWhy designing an Olympic logo is so difficult (revisited)The first logo identifying the Olympic games was created by its founder, Baron Pierre de Coubertin, in 1913. The familiar five coloured…4 min read·Aug 11, 2021----
Lora StarlingIt’s about heartRegardless of what we do, it is about connecting with heart. And delivering.3 min read·Jul 12, 2021----
Lora StarlingWhat’s Your Intent?‘Intention rules the world’ said Oprah Winfrey.2 min read·May 26, 2021----
Lora StarlingThe importance of In and OutThere is a club in London called the In and Out club, named for the gates directing members in the right direction.3 min read·Apr 26, 2021----