Making friends with Brand ArchetypesWho would not yearn for the loving mother in the breakfast cereal or pasta sauce advertisements?Dec 4, 2021Dec 4, 2021
The quantum world and the business worldThe quantum world is the business world, it is us, everything around us and inside us; it is where everything is born from and fades back…Nov 5, 2021Nov 5, 2021
Emotionally Driven BuyingI bought a prestigious-branded jumper a few years ago. It was in a sale; I saved myself a few hundred pounds. In retrospect, the reduced…Sep 25, 2021Sep 25, 2021
Why designing an Olympic logo is so difficult (revisited)The first logo identifying the Olympic games was created by its founder, Baron Pierre de Coubertin, in 1913. The familiar five coloured…Aug 11, 2021Aug 11, 2021
It’s about heartRegardless of what we do, it is about connecting with heart. And delivering.Jul 12, 2021Jul 12, 2021
The importance of In and OutThere is a club in London called the In and Out club, named for the gates directing members in the right direction.Apr 26, 2021Apr 26, 2021
